Here’s a question with a telling answer: What do you add to your peanut butter sandwich? Is it always jelly? And is it always the same flavor of jellly or jam? Or are you a little adventurous and maybe add honey to shake things up? Some people are even more daring and add things like goat cheese, avocados, burgers, pomegranate seeds or (heaven help us) Cheez Whiz. These people have taken the ordinary peanut butter sandwich to the next level. They’ve raised the bar on what a sandwich could be and in the process have discovered a new culinary delight.
We all have times in our life where we realize we’ve been eating the same old peanut butter sandwich for too long, especially when it comes to our career goals. We get stuck in a rut of doing things the same old way and then get frustrated when things aren’t progressing as quickly as we would like. So we’ve thought of three ways you can raise the stakes in your business.
Be willing to look outside your demographic. Your business plan may be set up for a certain clientele. But you can expand outside of that clientele too. Try going for a younger crowd with social media or getting that older crowd through mail delivery. Think of who you are not reaching and at least one way you can reach them.
Be fun. Fun is quickly becoming key in developing brand recognition. Businesses develop contests, promotions, viral videos and stories to hook clients quickly. Think of a fun way to share your business that will capture the attention of others.
Be out of the ordinary. We like to think of this as adding ‘pickles to your peanut butter sandwich.’ It sounds crazy; it seems ridiculous, and yet it just might be delicious. Try something inventive, different or spontaneous to shake up how you do business, and you may just discover a new and more daring way to get things done.
Developing your business can be difficult, but remember you are an entrepreneur. You have to stay fresh and willing to change in order to succeed. So be brave, be bold and try spicing up that peanut butter sandwich that you call a business every once in a while. You may just discover the next peanut butter and jam combo.